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Latest Book Review: Gravitas, by Caroline Goyder

Writer's picture: Matthew JenkinsMatthew Jenkins

Gravitas – the ability to carry yourself with authority, speak with confidence and influence others.


Knowledge + Purpose + Passion ( -Anxiety) = Gravitas.


Don’t overdo things with an overly flashy performance. Don’t hide behind a script. Get your thinking clear. Find stillness and calm. Pay more attention to others than to yourself. Focus on serving a bigger purpose. Keep things simple. Allow who you are to shine through… trust that it is enough. When a person finds their gravitas and expresses it in a way that resonates with others, their success comes from simply being ‘who they are’.

The Seven Principles of Gravitas:


  1. Know yourself: develop a finely tuned sense of self-awareness.

  2. Teach people how to treat you: operate from a position of calm authority and confidence - earn people’s respect.

  3. Find your voice: speak with originality and clarity.

  4. Speak so others listed: speak with impact, authority & power.

  5. Win hearts and minds: to have influence, inspire and engage.

  6. Keep an open mind and a level head: suspend judgement when presented with opinions different to your own. Be open to learning from others.

  7. Get results: prepare, focus, execute.




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