Done well, strategy is not something mystical reserved for the top of the organisation. Strategy is for everyone and must come from everyone. It is a business process that belongs in everyone’s day-to-day job. The “one-hour strategy” sets out to provide an alternative approach to annual strategy setting traditions. One where everyone gets to be part of the strategic process and where strategic thinking is a core part of everyone’s role and responsibility.
When considering strategy, have employees – at all levels of the organisation – regularly weigh up the following three questions:
Issues: What problems, bottlenecks or mistakes have you noticed?
Insight: What new insight have you observed or learned recently?
Ideas: What solutions, changes or innovations have you identified?
And ask them to do so in six specific areas:
Magic: the products and services your company offers
Market: the customers you serve and competitors you compete with
Means: the assets and capability your company has
Money: the revenue your company targets and how that revenue gets generated
Meaning: things that are important to your company
Momentum: the factors that help or hinder progress

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