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Latest Book Review: One-Hour Strategy, By Jeroen Kraaijenbrink

Writer's picture: Matthew JenkinsMatthew Jenkins

Done well, strategy is not something mystical reserved for the top of the organisation. Strategy is for everyone and must come from everyone. It is a business process that belongs in everyone’s day-to-day job. The “one-hour strategy” sets out to provide an alternative approach to annual strategy setting traditions. One where everyone gets to be part of the strategic process and where strategic thinking is a core part of everyone’s role and responsibility.


When considering strategy, have employees – at all levels of the organisation – regularly weigh up the following three questions:


  • Issues: What problems, bottlenecks or mistakes have you noticed?

  • Insight: What new insight have you observed or learned recently?

  • Ideas: What solutions, changes or innovations have you identified?


And ask them to do so in six specific areas:


  • Magic: the products and services your company offers

  • Market: the customers you serve and competitors    you compete with

  • Means: the assets and capability your company has

  • Money: the revenue your company targets and how   that revenue gets generated

  • Meaning: things that are important to your company

  • Momentum: the factors that help or hinder progress




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